Sunday, 31 January 2010

Its been a while...

ere is a quick update on what i've been working on over the last couple of weeks. Firstly we were given a live brief from Stonewall to create a campaign that encourages people to vote. Our group decided that the message should be that you have no right to complain about government if you do not vote in the first place. We wanted people to enjoy the thought of voting and get excited about it as the American's do. We had fun doing the project and were quite pleased with our video, However I think we should have done a voice over for the film to explain its crazyness!  I am really proud that we didn't take the standard perhaps cliche aproach other groups did, and tried to make the idea of voting more entertaining and engaging. I think we identified the need to look at non traditional routes/ideas to reach the Uk's non voters.

Sunday, 10 January 2010