Sunday 16 January 2011
Rework of Summer Project
Trying a few things out with my Summer Project before final hand in. My tutors didn't really like the typography so trying to work it out, typography is not my strong point!
So what happened next..?
I decided to write my own brief, and tailor the project to my interests and strengths:
Create branding for a new range of ‘exclusively’ men’s boutiques or concept store
Target Audience:
Fashion Conscious Men aged 20-50
Will pay a premium for individual pieces
They look for quality over price
They require an experience when shopping
These are brands with a similar (not identical) ethos:
Rags to Bitches (Manchester) http://www.rags-to-bitches.com/
Beyond Retro (London) http://www.beyondretro.com/
Fred’s (Chorlton Manchester)
Oi Polloi (Manchester) http://www.oipolloi.com
The personality of the brand is:
• English eclectic
• Clever/Smart
• Strong, not afraid to be different
• Modern male
• Fashion forward, begins trends, does not follow
• Not elitist, approachable
• Refers to the past for its style
• Well dressed/groomed
Considerations:
The shop should include elements of the past, typography, imaging or/and colour scheme should be considered. The branding should make the store approachable, clearly define the male aspect, and exclusive. The pricing of the clothing is somewhere in between Urban Outfitters and Ted Baker, and the garments are handpicked, usually vintage and sourced worldwide. There is scope to design for a range of branches (maximum 5) countrywide, each store can be different although there should be a strong brand identity connecting the stores, or you can design for one concept store. Look at unique ways to building a brand, any means can be utilised (e.g. digital, interactive) It is important to evoke a sense of authenticity and quality through each element you design.
Below are some of my outcomes.
Create branding for a new range of ‘exclusively’ men’s boutiques or concept store
Target Audience:
Fashion Conscious Men aged 20-50
Will pay a premium for individual pieces
They look for quality over price
They require an experience when shopping
These are brands with a similar (not identical) ethos:
Rags to Bitches (Manchester) http://www.rags-to-bitches.com/
Beyond Retro (London) http://www.beyondretro.com/
Fred’s (Chorlton Manchester)
Oi Polloi (Manchester) http://www.oipolloi.com
The personality of the brand is:
• English eclectic
• Clever/Smart
• Strong, not afraid to be different
• Modern male
• Fashion forward, begins trends, does not follow
• Not elitist, approachable
• Refers to the past for its style
• Well dressed/groomed
Considerations:
The shop should include elements of the past, typography, imaging or/and colour scheme should be considered. The branding should make the store approachable, clearly define the male aspect, and exclusive. The pricing of the clothing is somewhere in between Urban Outfitters and Ted Baker, and the garments are handpicked, usually vintage and sourced worldwide. There is scope to design for a range of branches (maximum 5) countrywide, each store can be different although there should be a strong brand identity connecting the stores, or you can design for one concept store. Look at unique ways to building a brand, any means can be utilised (e.g. digital, interactive) It is important to evoke a sense of authenticity and quality through each element you design.
Below are some of my outcomes.
Artward
I chose the D&AD touring hospital art gallery brief to work on over Christmas. The branding brief required you to think of a name/logo/colour/theme for a temporary gallery which would be situated in various hospitals. I got this much done but it wasn't really going anywhere. Here are my outcomes anyhow, I may revisit this brief at some point.
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